STICKER, FILTER, STORYTELLING!

There are various instruments for making the brand tangible by displaying stories and for increasing reach and interaction.

Instagram stickers are important elements of successful stories. The stickers are available in a wide variety of versions: You can increase the range with hashtags and locations or create a special mood and atmosphere with GIFs, emojis and music. Surveys, countdowns and questions increase interaction, product stickers encourage the purchase of a product and links, for example, increase the number of visitors to your own website. It is advisable to pay attention to the focus for the story when using different stickers so that a call-to-action effect is given.

AR filters have been popular with Instagram users since the end of 2019. Mostly these are filters that color the face of the user, alienate them or add layers (e.g. the Gucci brand on the cheeks, happy freckles on the face or a flower crown on the hair). Thanks to the “ Spark AR Studio ” published by Instagram, everyone can create their own filters. This enables companies to create so-called branded stickers . By making branded stickers available, there is a likeable and far-reaching opportunity to draw attention to your own company. 

In addition to the elements used in a story, storytelling is of course still important for the success of stories, because this ultimately decides how well the content is accepted by the user and whether the brand will continue to be followed.

Stories that are particularly worth seeing can be pinned as highlights on the Instagram profile and are thus visible for longer than the usual 24 hours after which they normally disappear. The Instagram account experiences a content upgrade and an increase in the range of messages in a simple and uncomplicated way.

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