INTERACTION AND REACH

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INTERACTION AND REACH

THE BIG DIFFERENCE

Interaction and reach are often used in a common context that makes them appear similar, but there is a significant difference between the two terms.

Reach describes the number of each individual visit to an Instagram story, i.e. how many people have seen it.
Interaction means how much the Instagram story has been interacted with. This could, for example, be a profile visit, a tap on a sticker, a message or reaction or even forwarding the story to friends.

Just as important as the high reach of an Instagram story is the interaction with it. In order to sustainably build a community, it is crucial to deliver content that reaches and appeals to users. Interactions with an Instagram story are important for a successful Instagram account. Through skillful storytelling and the use of the various design options of a story by integrating appropriate elements or stickers, various objectives are possible for a story and can positively enrich the marketing mix.

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